And accounts that haven’t adopted this type of content are feeling the crunch. While they haven’t outright said the Instagram algorithm prioritizes Reels, the platform has made it clear that video is their priority-a recent test by Instagram turns all Instagram videos into Reels. Specifically, Reels that inspire and offer immediate value for viewers.” As Sprout’s Social Media Strategist Olivia Jepson tells us, “Our top videos on Instagram over the last year have been Reels. Why use Reels? In short, they’re the best way to increase your audience, reach and can make it easier to strike viral gold. Like TikTok, Instagram offers editing tools that allow you to easily create your Reel, and add entertaining features like music and captions. Instagram Reels are short, multi-clip vertical videos that range from a few seconds to 1.5 minutes. What are Instagram Reels, and why should you use them? Whether you’ve never made a Reel or you just want some fresh tips, we’re going to show you how to make an Instagram Reel, step by step. With Reels reportedly receiving around 22% more engagement than other video posts, it’s time to strike the iron while it’s hot. And Reels are one of the main Instagram content formats marketers want to use to collaborate with creators. In fact, 66% of consumers say short-form video is the most engaging type of social content. The rise of Reels-bite-sized video posts-is the platform’s response to TikTok’s mega-popular micro videos. With over two billion monthly users, Instagram’s popularity cannot be denied. If you want to know how to make a Reel on Instagram but you don’t know where to start, we’ve got you covered. Instagram has doubled down on video-and Reels are the platform’s fastest-growing format. By now, you may have noticed a lot more videos in your Instagram feed.
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